I was introduced and had the privilege to use, WGSN is one of the biggest fashion forecasting companies in the Fashion Industry. Its data a massive data base. Processing information from status of the economy, politics, and the emotion of society. They respond to the marketplace by analyzing these parts. Developing trends which will to appeal to a consumer on their level. The database gives companies a logical calculated direction.
For example washed out fabrics and harem pants could be response to the war and the economy. These are times when people are less focused on fashion. These garments are comfortable and inexpensive. Subliminal responses to fashion and style are how designers thrive in trying times. Called the intelligence of the industry. Whether you're looking to capitalize on opportunities or to ride out a storm, WGSN enables you to make business decisions with confidence. Providing a 360⁰ global viewpoint.
From the highest-level macro trends or future consumer insights. WGSN's wealth of industry intelligence is at your fingertips, with high-resolution details and industry-standard design tools that cut down time and costs in research and travel. Offering six inspiration zones offer unrivalled creative stimulus:
• Follow street fashion around the world
• Monitor trends in arts and culture
• Track celebrity fashion trends
• Discover the latest in pop culture
• Dive into vintage
• Explore inspirational photography portfolios
Report Preview Sample: Emerging denim trend: Dust Bowl
Report: WGSN has tracked a new wave of aged and destroyed denim finishes from the international trade shows and denim mills to the influential Japanese street-style blogs
www.wgsn.com
This database is vital to an industry. It is important that companies maintain their current status and hold true to their brands reputation. While continuing to respond to trends in the enviorment they must maintain their image. Companies like www.lectra.com specializing in branding works with www.wgsn.com information to strengthen companies response to trends. These components breath life into new brands like Chris Benz and Zac Posen and keep the leaders like Yves Saint Laurent, Gucci, and Louis Vuitton thriving.
The price tag on access to these services are very expensive ranging from 30,000 to over 100,000 a season depending on the retailer. www.fitnyc.com www.thefashionspot.com. However if you are attending a fashion school like www.fitnyc. or www.parsons.com you can use these services for free. New talent can view a smaller data bases such as http://guides.library.newschool.edu/fashion for similar but less in depth resources.
1. What specific challenges does your database implementation have?
The data base in very expensive. New talent cannot afford the service.
2.In what ways does it provide competitive advantage for the organization using it?
The companies using this data base will be on the forefront of the industry. The database forecast 3 years ahead. The company using this service will remain in a leading position; displaying fresh new ideas and implementing global inspiration.
What improvements would you suggest?
I would suggest a smaller less expensive data base be available. New talent can thrive and essentially bring in more income for the company.