Social Network Monitoring
I am a Facebook user, I have a "fan" page. This page is used to promote myself as a freelancer. This page is useful to me because it gives me an outlet for my creativity. It also allows me to get feedback on ideas that I may have. Facebook has a widget which allows me to track my view over a span of days, hours, and minutes. I find this useful but, I wish more information was available.
I would use these Social Network Monitoring companies to fill in the blanks. Since I know the amount of views I am getting at a particular time of day. I would like to compare one day to the next; determining what factors may have caused an increase of a decline. Was there less social network activity due to lets say a boxing event or football game? Maybe everyone was posting about the Emmy's or Grammy red carpet. Could this be a transition time ie. rush hour or dinner. This information would be very useful because posting that I take a lot of time developing will not go unnoticed. This will enable me to monitor and save more important post for specific days or times.
Also I would like to have information gathered about businesses similar to mine. Who are their followers, who are they following? What information are they posting? They could possibly be developing relationships that can also be useful to me as well. I would like to use this to counteract the competition. By offering good/services that are lacking. This information can be empowering and clearly has been vital in many businesses. Allowing a strategic plan of action to secure a strong position in your field.